Black and white headshot of a smiling man with dark hair and a beard.

Jiri Sedlacek

Highlands Expert

Iceland has plenty of beautiful places on the map. My favourite ones are usually the ones that aren’t.

A big part of my life revolves around exploring Iceland and finding new ways to share it with others. I work with photography, video and storytelling, and I’m also the founder of froad.is, a project built around exploring Iceland’s remote roads and highlands.

Through my work, I try to show both the Iceland visitors come to see and the Iceland you discover when you go a little further.

The latest from Jiri Sedlacek